a2s Consulting GmbH | Portfolio | Blue-Ocean-Strategy

 

Blue Ocean Strategy is a far-reaching tool for developing radically entirely new and innovative products and creating uncontested market space with those products. Some of Blue Ocean successes include familiar brands such as Cirque du Soleil, Nintendo’s Wii, Yellow Tail wine, and Body Shop.

Blue Ocean Strategy was developed by two Insead professors, Kim and Mauborgne. 'Blue Ocean' as a concept represents industries not in existence today, the unknown market space where demand is created, not competed for. It requires that a company be truly prepared to question large parts of its current business model and committed to the possibility of radical change.

A typical Blue-Ocean Project takes 4 - 6 months, divided into 4 phases:

  1. Visual Awakening – To what extent is your value proposal different from your competitors, from a customer perspective ...
  2. Market Exploration – What’s of real value to customers / non-customers and where could the journey go to ...
  3. Refinement of Business Ideas – How can these gold nuggets be developed into block-buster products ...
  4. Decision Making – How can you help new product ideas to a break through in your company ...

Blue Ocean is valuable in particular to companies in saturated markets with attritional competition and whose business model seems to be stuck. The project requires significant resources including time with the company expert teams, and direct interviews with customers and other third parties.

The Blue Ocean methodology can be implemented in its entirety or in parts depending on your needs. Either way this dynamic system is proven to create exciting and innovative new products and services that establish new markets where others are certaincan only to follow after a decisive time span.